Miuccia inherited in 1978, when sales of up to 45 million company. And by her business manager Bertelli, Miuccia be allowed time to implement her ideas to the design. She would go into her thoughts into the house Prada, will change.
She published her backpack in 1979 and the first set of packages. They made a tough black nylon military specifications, and her grandfather had used as a vessel tree cover. The initial success was not instantaneous, because they are difficult to sell because of the lack of advertising and high prices, but the line will continue to be her first commercial success. Coach Outlet Store Online
Next, Miuccia and Bertelli found in upscale department stores and boutiques around the world bags wholesale accounts. In 1983, the Prada boutique in Milan's second, reminiscent of the original store, but a stylish and modern contrast to it. This opened a Galleria Vittorio Emanuele II shopping area.
The next year, introduced a nylon Prada handbag. That same year, Prada's house began to set up shop in the Florence area in a prominent position to expand across Europe, Paris, Madrid and New York City. Footwear line also published in 1984. Published in 1985, Miuccia Prada handbags classic that became an overnight sensation.
This is a practical and fashionable, functional and sturdy. In 1987, Miuccia and Bertelli married. Prada in 1989, women's ready-made clothes, and designed to reduce their waist and narrow strip called. Prada's popularity skyrocketed when a notice fashion, clean lines, beautiful fabrics, and basic colors. Coach Outlet Store
Time described as "unassertive clothing, combined with traditional rituals and ultra-modern industrial sleekness." Indeed, the House Prada designed to reflect the aesthetic of women workers, many of them unique compared to other high-fashion brand. It is rich with white-collar women who held the job requirements to determine. "So, not surprisingly, Miuccia took upon himself to call her the women's handbags" uniform. "
To label identifies the less obvious, as those from bags and other well-known luxury brand Louis Vuitton design elements. It's attractive, including clothing, is the "anti-status" or "reverse snobbery of the image."
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