2010年9月1日星期三

advertising strategy of Calvin Klein

Early ads were shot by the Bruce Weber and Richard Avedon. Avedon, photographs, and instructed the Calvin Klein Jeans campaign, featuring a 15-year-old Brooke Shields. of these banned television advertising, including the infamous ad Brook asked: "Do you want to know me and my Calvin to? No!" Calvin Klein's advertising campaigns are often controversial, but it can prove this very successful, to the surprise of the career points.

His male underwear models, Mike Whopper of a continued fame as a hip-hop star 'Majimake, launched into the Hollywood scene itself become "a list" actor.Another Hollywood star because of his distinguished career in a small advertising Calvin 克莱萨巴托 Antonio. In the early nineties, Calvin Klein was also responsible for international career of supermodel Kate Moss and cocaine allegations, she again had the opportunity to resume their career in 2002, is responsible. Other spokesmodels the 纳塔利娅迪 Janova and Tony Garrn, their career launched by Calvin Klein. The brand now Spokesmodels David Agbodji and Monica Jagaciak, and actress Eva Mendes is the denim line spokesmodel. Calvin Klein who is modeled on other models, including Jerry Hall, 帕蒂汉森安迪 McDowell, Tom 姆欣特瑙斯, Lishataile, Doutzen Kroes, Coco Rocha, Mini Anden, Alexandra Ambrosio, 加勒特内夫, Andrews Lara Stone.They Tyson and there are many young people on their behalf, as Jayli Alejandro Rodriguez, Kenia iron, Penelope Layevska, Laura Christina Calderon and Isabella Parini. They also play with emerging technologies. When cKone perfume ad in 1999, they employed a very unusual and groundbreaking campaign, indicating that e-mail address, print advertising, targeting young people. When they are mailing these addresses, they will be placed on a mailing list, send a message with them about the life of a model of fuzzy details, aims to leave the details to make them more relatable. These messages come at unexpected intervals, and should give the reader the feeling that they have some connection with these characters. Although the mailing list was discontinued in 2002, the movement inspired the film, and other similar retail product marketing strategy. Read phonetically

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