An important component of the Nike company's success

Nike's marketing strategy is the important part of success. Nike is positioned as a premium brand, marketing and design and expensive products. Nike lure and marketing around the brand image is a specially designed logo and advertising banners around the strategies to achieve the customer: "You do." Nike athletes and celebrities, publicity, professional sports teams and university teams sponsored agreements products. However, Nike's marketing mix contains many elements, in addition to promotion. This is summarized below. Coach Outlet Store Online
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In 1982, the Nike Marathon in New York broadcast the first national television advertising, by a new advertising agency Wieden founded. This is a partnership between Nike and the beginning of WK was successful are still intact. Cannes Advertising Festival has named Nike's 'this year' advertisers on two separate occasions, the first and only company to receive this honor twice (1994, 2003). Coach Outlet Online Store

Nike has also won the Emmy for Best Commercial twice, because the award is the first time in the 20th century, created 90 years. The first stage is the "morning after" What is ironic to see a runner-up, perhaps the morning of January 1, 2000, the face of dire predictions about the millennium bug, if each can be successful. Second Emmy for the Nike ad is from the earned points in 2002 called "Mobile", the character in the pursuit of the daily flow of movement and a series of famous athletes. Coach Online Outlet

In addition to winning awards, Nike's ad has generated controversy, equitable sharing.