The company was formed by Renzo Rosso and his former boss Adriano Goldschmied jeans company's stock company, in 1978. Diesel milestones include: 1985 (Lorenzo completed the acquisition of the company), straight out of fashion in 1988 hired a former chief designer and creative director Wilbert Das, 1991 (the start of International Marketing Strategy for the University) and 1996 (opening of Diesel's first flagship in New York City's Lexington Avenue store). Coach Outlet Store Online
Rosso said that they learned marketing from the United States, Italy and the creativity of the system from Germany.
February 2007, the company launched a major hint man, that is, retail and department stores and beachwear for women to vote. Diesel Black Gold announced in November 2007. The company's 18 companies in Europe, Asia and the Americas about 2,200 employees. The products retail outlets in 5000, of which 300 are diesel brand stores. 1.2 billion in annual sales of about 2005 €, € 1.3 20090.00 亿. Income mainly from sales of denim, but also very successful and influential range of accessories and children's clothing - diesel kids. Coach Outlet Online
Denim jeans production is mainly based in Italy.
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