1968 to 10,000 dollars Klein Calvin Klein Co., Ltd. was founded in New York City, New York hotel coat shop. It is said that after one year, a Bonwit Teller buyers get off on the wrong floor elevator, and eventually to 50,000 U.S. dollars orders. This is more likely is that this shows that his work beaunit Klein withdrawal, leading to the first Calvin Klein collection: a line of men's and women's coat in New York City store features.
In 1969, Mr. Klein, who was then the "Supreme Master simple description," appeared in the cover of fashion magazines. By 1971, sportswear, suits and classic underwear is added to his women's collection. In 1973, he was awarded for the first time, this is his Coty Awards for three consecutive years, he's 74 women's series. By 1977, annual income has risen to 30 million U.S. dollars, and authorized him to scarves, shoes, belts, furs, sunglasses, and sheets.Klein and Schwartz were making 4 million yuan. Previously, the company signed a cosmetics, jeans license, Men's, Klein's annual retail volume was estimated at 100 million U.S. dollars. In 1978, Klein claimed 200,000 pairs of his famous jeans the first week of sales, they are carried out in the market. By 1981, Fortune magazine calculated at 8.5 million U.S. dollars a year in revenue Klein. In the mid-70s, he has created on the back pocket of his name of a designer jeans craze.Famous jeans ads and commercial with a 15-year-old Brooke Shields from 1979 to 1980, "Cuckoo is not between me and my Calvin" and the "I have my closet 7 Calvin, if They will talk, I will destroy. "controversial advertising, including ads feature young people in a series of sexually evocative composition, has been a recurrent theme of the company. Shields advertising in 1984, and Klein underwear.
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