Abercrombie & Fitch Company brief

Abercrombie and Fitch Group (A & F ) is a U.S. retailer, currently Chairman and CEO Michael S Jeffries leadership. A & F special attention for the 18 to 22-year-old target consumers on the casual wear and accessories. Has more than 300 U.S. locations, the brand has begun to different markets around the world, international expansion. The company also has three shooting Brand:, Hollister Company and Gilly Hicks.Founded in 1892 by David Abercrombie outside Manhattan, MT, A & F is an elite sporting goods and travel goods. It struggled financially from the late 60th century until it was acquired in 1988 and re-positioning is limited, the Mike Jeffries management, as expected, "casual luxury" in the current form of lifestyle brands.Particularly since 1997, has, has been Baochi a high profile in public before - both positive and negative 2 Fangmian - You Yuqi types of ads (including their own films, magazines), the charitable Shi Ye, its Shenyu over Pinpai legal conflicts Fuzhuang style.