The corporate image of Abercrombie & Fitch companty:Advertising and Marketing

The corporate image of Abercrombie & Fitch companty:Advertising and Marketing

Abercrombie & Fitch's official logo is moose.A and F is its lively marketing photography, rendering to grayscale, and equipped with outdoor, beach, or mountain background, half-naked men and women scantly general common elements.

A & F store only cast a marketing staff. Travel from the home office casting directors and F are stored in a key region held in the United States and London, "casting the so-called" Face staff eager to become the next "A & F new."

Meeting of the company for its casting, model and photo shoot in the "A & F Casting" in the abercrombie.com function online. The site also provides a current photo gallery. A & F store in the framed copy of the name of the model and sometimes storage.The trademark slogan, leisure luxury.

The Abercrombie & Fitch brand is heavy near an international luxury lifestyle to promote the concept. The company began to develop, its Fifth Avenue next to the Prada and other high-end retailers.Having flagship store opened in 2005 using a high quality image of high-grade material in its construction and commodity prices in the "near luxury of their" level of trademark casual luxury introduced as " the best cashmere, pima cotton, as a number of custom dictionaries is fictitious, and the highest quality leather in the casual end, body conscious clothing," and "the implementation and / or into the stand the test of time machine ... the most high-end denim production ..." The image of prosperity makes A & F store location to open in the international high-end, a further boost prices image in the United States is almost twice the price of the commodity.

Overall, the image of agriculture and forestry, CEO of Jefferies calls a "movie as" fantasy "can play a instore.Even some of the clothes," given the "story": "the emotional experience of your movie to buy," Jeff Reese said, "This is our creation. Here I go into a movie, I said, 'This is how is the box office going on today?"