EBH history，1971-1987: General Mills，1988-2005: Spiegel, Inc.

1971-1987: General Mills

In 1971, William Niemi sold the company to General Mills. After the sale, the company turned to focus on casual wear, and expanded to 61 stores and made 1988 sales of $ 250. Such changes include: the company discarded the slogan of "adventure supplier." Eddie Bauer began a cross-brand collaboration with Ford, the production in 1983 Eddie Bauer Edition Ford. In 1984, Eddie Bauer Edition Ford introduced the first: Limited Edition. "Eddie Bauer bronco" in 1987 , Eddie Bauer launched the "All week long" concept. This is to provide, and not just wear clothes you can wear throughout the weekend and they (work as) week of the women. This concept is only through catalog sales, for the first time all week long shop open in the summer in Portland, Oregon, 1991. Coach Outlet Store Online
1988-2005: Mirror Company

Der to buy General Mills in 1988, Eddie Bauer. Continue to expand, and in the first year, the company has expanded from 60 to 99 stores. By 1996, an additional 300 stores opened.
Eddie Bauer Home Collection

In 1991, Eddie Bauer Eddie Bauer launched home, a home furnishings, including furniture, tableware, decorative items and bedding collections. Collected in order to appeal to customers of the Company to purchase clothing. Remain in the home store by thick blankets and wool carpets cover the floor, "warm and cozy" theme. Coach Outlet Online
95, 2000
Eddie Bauer store in Kobe, Hyogo, Japan

In 1996, Eddie Bauer launched its Web site, www.eddiebauer.com, established distribution channels to complement the retail and the third directory differences. The company launched EBTEK, both high-performance outerwear EBTEK interlocking system, EBTEK new product line of casual sportswear. The system includes EBTEK such as Gore - Tex and, Polartec 200, Eddie Bauer High goose fabric. Eight new stores opened that year in Japan, bringing the total to 14 shops and three. Eddie Bauer in Germany Germany opened two new stores.

Eddie Bauer to continue to expand in North America and internationally throughout the year in 1997, the U.S. 500th store opening. Internationally, Eddie Bauer opened 11 new stores in Japan, bringing the total to 24 stores in Japan, and 4 outlets in different locations. In 1997, Eddie Bauer opened five new stores in Germany, bringing the total to seven Eddie Bauer stores in Germany. Eddie Bauer entered into licensing agreements with the Company, the provision of the furniture from the exclusive collection of Eddie Bauer Home. Coach Store
Eddie Bauer clothing store in Boulder, Colorado

By 1998, more than 600 stores opened in North America (556), Japan (32), Germany (9). Eddie Powell and the Giant Bicycle Company entered into a three-year licensing agreement, Eddie Bauer edition of a series of off-road terrain and urban riding a mountain bike route. Eddie Bauer and signature added to the production of optical glasses, Eddie Bauer, a collection of men and women. In addition, Eddie Bauer and Cosco Corporation, to build "from the Eddie Bauer Baby," Eddie Bauer Home merchandise collection, Eddie Bauer baby.

In 1999, Safeco field, Seattle new home, Eddie Bauer has signed a two-year sponsorship agreement, established the Safeco Field Events official apparel sponsor of the staff through the 2000 season, Eddie Bauer. [Citation needed]

Also in 1999, Eddie Bauer presented a check for U.S. Forest spent 250,000 yuan, representing 2.5 million planted by Eddie Bauer's "add one dollar to plant a tree," the National Retail programs trees. [Citation needed] Eddie Bauer and the celebration of the 100th anniversary of the national "Building a Green City" tree-planting trip to the city of Seattle, Washington climax. [Citation needed] 10 19, Eddie Bauer retail distribution customers of a 1.5 million trees in honor of the founder of the company. Eddie Bauer version of the one-millionth Ford launched off the line.

In 2000, Eddie Bauer launched a signature Oakley eyewear performance sunwear certain optical characteristics. venture capital firm to join the National Geographic and Eddie Bauer forces, including a new giant screen film company sponsored Lewis and Clark. Others include multi-level Tourism Alliance and Eddie Bauer Radio Adventure (National Geographic magazine and National Public Radio co-produced) and sponsored by the National Geographic Bee. Eddie Bauer opened a store in Honolulu, Hawaii, completed all 50 Eddie Bauer joined the entry of American States.