Under Armour was founded in 1996 by former University of Maryland special teams captain Kevin Plank. Plank and co-founder Jordan Lindgren, a former University of Maryland football player, starting from the Planck's grandmother's basement in Washington, DC business. Coach Outlet Store Online
By 1996, net income in the armor has been produced by the 17,000 word of mouth. In 1997, Planck 10 million order to fill, found in the Ohio factory to make shirts. People are beginning to notice the brand, the United States today, front page featured pictures of Oakland Raiders quarterback Jeff George, wearing a turtleneck under a simulated armor. Then on the front page, according to Armour's first major sale came, from the Georgia Institute of Technology's device management requirements of 350 shirts board. Technology transactions and Georgia opened the door to the contract with North Carolina State. Positive comments from players, word began to spread, orders began to increase. Coach Outlet Store
In the armor first proposed in 1998 and profits in 1999 Oliver Stone movie, every Sunday, in which Willie Beamen, played by Jamie Fox, an armored wearing a jockstrap under the first major breakthrough. Plank sent samples of his products, and believe that Stone's assistant costume designer goods Under Armour payment.
With the release of any given Sunday, Planck in the purchase of ESPN magazine ads. The ad generated sales of nearly $ 750,000, and three years later the company began Planck finally his own salary. Coach Outlet Online Store
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