2010年8月30日星期一

Designer of the Calvin Klein

Currently the creative director of Collection women born Francisco Costa, the Brazilian who has been working with Mr. Klein directly to the departure from the company founder.

Italo Zucchelli, the former Jil Sander and Romeo Geely's designers, Calvin Klein, with the cooperation of the six seasons before he became the head of Calvin Klein in the spring of 2004 Men series circuit design division.

Kevin Carrigan, an Englishman, is the CK Calvin Klein and Calvin Klein (white label) and related licensed products brand creative director. Carrigan has been with Calvin Klein since 1998.

2010年8月29日星期日

Foundation of Calvin Klein Limited in 1968

1968 to 10,000 dollars Klein Calvin Klein Co., Ltd. was founded in New York City, New York hotel coat shop. It is said that after one year, a Bonwit Teller buyers get off on the wrong floor elevator, and eventually to 50,000 U.S. dollars orders. This is more likely is that this shows that his work beaunit Klein withdrawal, leading to the first Calvin Klein collection: a line of men's and women's coat in New York City store features.
In 1969, Mr. Klein, who was then the "Supreme Master simple description," appeared in the cover of fashion magazines. By 1971, sportswear, suits and classic underwear is added to his women's collection. In 1973, he was awarded for the first time, this is his Coty Awards for three consecutive years, he's 74 women's series. By 1977, annual income has risen to 30 million U.S. dollars, and authorized him to scarves, shoes, belts, furs, sunglasses, and sheets.Klein and Schwartz were making 4 million yuan. Previously, the company signed a cosmetics, jeans license, Men's, Klein's annual retail volume was estimated at 100 million U.S. dollars. In 1978, Klein claimed 200,000 pairs of his famous jeans the first week of sales, they are carried out in the market. By 1981, Fortune magazine calculated at 8.5 million U.S. dollars a year in revenue Klein. In the mid-70s, he has created on the back pocket of his name of a designer jeans craze.Famous jeans ads and commercial with a 15-year-old Brooke Shields from 1979 to 1980, "Cuckoo is not between me and my Calvin" and the "I have my closet 7 Calvin, if They will talk, I will destroy. "controversial advertising, including ads feature young people in a series of sexually evocative composition, has been a recurrent theme of the company. Shields advertising in 1984, and Klein underwear.

2010年8月27日星期五

An outline of of Burberry Burberry Group

Burberry Group (LSE: BRBY) is a British luxury fashion house, manufacturing clothing, perfumes and fashion accessories. Its unique tartan design, the type of lattice pattern has become one of the most widely copied trademarks. The company has worldwide brand and franchise stores, and discount store sales by third parties. It runs the directory business, with fragrance line. Queen Elizabeth II and His Royal Highness The Prince of Wales has awarded the company of the Royal Warrant. Burberry's trademark products, fashion handbags and unique perfume. Creative director Christopher Bailey is. The company's shares are listed on the London Stock Exchange, the London FTSE 100 Index.

2010年8月25日星期三

Armani products-Giorgio Armani

Giorgio Armani is a high-end label specializing in men's and women's ready-to-wear, accessories, eyewear, cosmetics, and perfumes. It is one of the most expensive clothing labels in the world and is available only in select high-end department stores. The logo is a curved "G" completing a curved "A" letter,the all forming a circle logo.

Brief introduction about armani

Armani stock company Italy is an international fashion design, production, distribution, retail and high-fashion, ready-made garments, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, home interior design.Brand market for these products a few, highly specialized sub-labels, including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, Axe | Armani Exchange,Armani Junior and Armani / Casa. In the name Armani has become the high fashion and the fashion world, synonymous with the fashion industry is considered the most prestigious brands.End-year 2005 sales of 1.69 billion.

Armani and Emaar Properties plans luxury hotels and resorts chain collaboration, including Milan, Paris, New York, London, Tokyo, Shanghai and Dubai, and several other cities. The company already has a range of cafes worldwide, in addition to a bar, restaurants and nightclubs.

2010年8月24日星期二

In popular culture of A & F company

In the January 25, 1954 attacks I Love Lucy (Episode 3.15: School's charm), Ethel on Lucy said, "Maybe we better go to Abercrombie and Fitch lowered, see if they sell goat mating calls. "

In the February 14, 1958 to beaver to it (Episode 1.19 bank account), Wally and Beaver to visit high-end sporting goods store called the episode oblique "阿伯纳西波 Heights" to get their dad a new hunting jacket. In educated salesman asked, if they want to see a "Bush jacket, safari-type" or "hunter's coat strong Scotland." When they are surprised by the jacket price, they called, to be told, "the boy decided to This dress will be the last of your father, my life. "Later, when Ward said," 阿伯纳西波 Heights, "June asked:" Do not they sell sporting goods? program, "he replied:" They City in sales of the most expensive sports. "

In the 1967 film, Bedazzled, Peter Cook's character describes as "Mr. Abercrombie" to "Mrs. Fitch," in their prank calls, telling her that Mr. Fitch with his secretary affairs.

In 1973, cops and robbers movie, Tom and Joe told the criminals to get A & F picnic basket, the currency fell. Abercrombie and Fitch a wicker picnic basket - it is about the tax Bucks 38 - it is the only one they have in this price ...")

2010年8月22日星期日

Controversy and criticism about Abercrombie & Fitch company

Since the re-established in 1988, Abercrombie & Fitch company faced many accusations regards their employment practices, products and advertising have been classified as obscene and racist campaign.

A & F agreed to pay by the Equal Employment Opportunity Commission ("EEOC"), 40 million U.S. dollars of all Hispanics, African Americans, who by the company because of their skin color discrimination Asian applicants. In their view, the company expects them to work only in the back of the store. Now need an Equal Employment Opportunity Commission and F, in order to ensure equal opportunities for all, on race, sex, race, etc.
Labor practice

November 2009, Abercrombie and Fitch, with the Gymboree, Hanes, the IKEA home, Kohl's, Bean, Pier 1, the appropriate international and Wal-Mart, sweatshops in 2010 to join Hall War of the labor rights group International Labor Rights Forum.

The future plan of Abercrombie & Fitch in Europe and Canada

he company has been considering since the early 2000s, the European expansion. To ensure strong demand for its brands,it signed in 2007, the London flagship of the European market. Since then, Abercrombie & Fitch's been trying to get a location in Italy (AC Milan flagship opened in 2009), France (2011), Germany, Spain, Denmark (2010) and Sweden. Preliminary talks on opening a store in Dublin, Ireland has been held. The following are planned to open flagship store:
Copenhagen flagship: Where in K? bmagergade 11 in 2010.

Madrid Flagship: plan is to open in fiscal year 2011.

Paris flagship: the famous Champs-Elysees is located in Building 23, a store has been approved by the French government, and is expected to open in 2011.
Canada
Canada's expansion is expected to continue for more shopping store, Abercrombie & Fitch Inc. and Abercrombie, and Hollister brand in the coming years.
*Calgary: Chinook Centre (opening 2010)

2010年8月21日星期六

Future plan of the A&F company

Total capital expenditure in 2010 is expected to be USD 250 from 10 thousand to 260 million U.S. dollars U.S. dollars. from 215 million to 225 million U.S. dollars is the new store, store refreshes and remodeling, some 35 million U.S. dollars and information technology, distribution centers and other home office items. The company is to open in Copenhagen, Denmark, and Fukuoka, the end of 2010, Japan's flagship store. In addition, the company will open 30 Hollister mall-based international and location of the second epic Hollister flagship in New York City.

Expansion Campaign

The Abercrombie & Fitch brand is considered in the U.S. market has reached its maximum growth potential. International expansion began in 2006, in an open and F (eventually all of the brand's flagship long-term goal), in the high-profile shopping centers in the leisurely rhythm of "global."

Noting the current international stores, Abercrombie & Fitch's high profitability has plans to open throughout Europe and Asia until a total of 15 flagship stores the end of fiscal 2012. the number of steep may include openings, as well as other brands.

2010年8月20日星期五

Abercrombie & Fitch company's humanitarianism projects

In recent years, Abercrombie & Fitch company is engaged in charitable and humanitarian projects. In January 2010, the company launched the "A & F Care" features on its Web site to notify different industries, tolerance, human rights, philanthropy, community efforts and Kechixuxing.

A & F Challenge
Challenges in A and F in the new home of Albany Office of the year's fund-raising activities on campus, and with running, walking and cycling, as well as entertainment and food. The funds raised go to Ohio State University Medical Center, health, including on "Women and cancer prevention, diagnosis, key projects, and the treatment of inflammatory bowel disease."

Scholarship
2007, Abercrombie & Fitch co-operation, the Carter Center in Atlanta, Georgia 75000 U.S. dollars in scholarships NSHSS member of the National Association of High School Scholars.

2010年8月19日星期四

Brand belong to A&F

Brand belong to A&F

A & F concept, there are three brands in addition to its namesake, Abercrombie and Fitch. Although known as the subsidiary does not operate separate brands, but because the forestry sector operators under the Arab umbrella.

Abercrombie
Abercrombie & Fitch, ready for the school's theme of "traditional cooling Children 7" to 14, it is the children's version of Abercrombie & Fitch.

Hollister Co.
Southern California's Abercrombie & Fitch's theme, "Southern California" Youth 14 to 18, lower than its parent brand price.

Gilly Hicks
On: Abercrombie & Fitch's cheeky cousin after the theme, "Down in the" Sydney, Australia, which provides lingerie, sportswear women 18 years old.

Lhure No.925
To attract high-end brand,22-35 graduate student customers. Disappointing sales, and in January 2010 concluded its work.

2010年8月18日星期三

Flagship store of A&F

And wooden shutters spring break marketing campaign features images of 2007 (modern canoe).
Modern "canoe store" design and functional appearance, white black louvers.The image of the current characteristics of the market, directly facing the door.The interior is dim lights and ceiling lights and cast light. A & F perfume intense man, is automatically spritzed track lighting and manual employees.

Electronic dance music to create an atmosphere of optimism can play a good level of up to 90 decibels, more than 80 db, the equivalent of heavy construction machinery and harmful to the ears enterprise.The company's 1128 retail points across all five brands. In the A & F brand has more than 353 in the United States, Canada, one in three London locations, one in Milan, one in Tokyo.

Four flagship stores currently in operation:
Flagship store on Fifth Avenue
New York City / Fifth Avenue: 720 Fifth Avenue
London / Saville row: 7 Burlington Gardens
Milan / Kesuomatai oti: 12 cheap designer clothes Matteotti
Tokyo / Ginza :6-9-10, Ginza, Chuo-ku.

And there will be many more flagship stores at other place absolute.>

2010年8月15日星期日

Commodity and credit card of Abercrombie & Fitch company

Women's Wear Daily called for Abercrombie & Fitch clothing classic "new matriculants" to "avant-garde tone and image." The company's fashion has a luxurious reputation with the general design, the dominant trend. To heavy promotion of "high-end jeans." In early 2010, the company launched a leather handbag collection inspired Lhure.

Its price is the highest recognition in the youth apparel industry.Internationally, nearly double
the price in U.S. stores. Retail analyst Chris Boring warned that the company's brand is "little
more vulnerable," the impact of the economic downturn, because their specialty is high quality
merchandise, not necessities.Indeed as the late - 2000's economic recession and continue to exist, A & F had significantly lower prices being refused finance or provide discounts. A & F believes that this will "play down" its near-luxury image.Bruce Wason analysts warned that the risk of Agricultural Science and Technology found itself become "a, was thrown aside, it refused to sync with the times," store cautionary tale transformation.

Abercrombie and Fitch men's fragrance contains intense, Cologne 41 and Colden. Women's fragrances, including 8, perfume 41, Wakeley, classic, and Preston. Intense, and 8 is the most important sales of perfume, because they are the brand's overall signature scent.

The company also offers Abercrombie & Fitch's credit card, by the World Financial Network National Bank issued.

2010年8月12日星期四

The corporate image of Abercrombie & Fitch companty:Advertising and Marketing

The corporate image of Abercrombie & Fitch companty:Advertising and Marketing

Abercrombie & Fitch's official logo is moose.A and F is its lively marketing photography, rendering to grayscale, and equipped with outdoor, beach, or mountain background, half-naked men and women scantly general common elements.

A & F store only cast a marketing staff. Travel from the home office casting directors and F are stored in a key region held in the United States and London, "casting the so-called" Face staff eager to become the next "A & F new."

Meeting of the company for its casting, model and photo shoot in the "A & F Casting" in the abercrombie.com function online. The site also provides a current photo gallery. A & F store in the framed copy of the name of the model and sometimes storage.The trademark slogan, leisure luxury.

The Abercrombie & Fitch brand is heavy near an international luxury lifestyle to promote the concept. The company began to develop, its Fifth Avenue next to the Prada and other high-end retailers.Having flagship store opened in 2005 using a high quality image of high-grade material in its construction and commodity prices in the "near luxury of their" level of trademark casual luxury introduced as " the best cashmere, pima cotton, as a number of custom dictionaries is fictitious, and the highest quality leather in the casual end, body conscious clothing," and "the implementation and / or into the stand the test of time machine ... the most high-end denim production ..." The image of prosperity makes A & F store location to open in the international high-end, a further boost prices image in the United States is almost twice the price of the commodity.

Overall, the image of agriculture and forestry, CEO of Jefferies calls a "movie as" fantasy "can play a instore.Even some of the clothes," given the "story": "the emotional experience of your movie to buy," Jeff Reese said, "This is our creation. Here I go into a movie, I said, 'This is how is the box office going on today?"

2010年8月11日星期三

The Employment problems of Abercrombie & Fitch company

The company uses "brand representative", now known as the "model store customer service." These models have been required to buy and wear cheap clothing, but now you can wear non-marking clothes, as long as it corresponds with the season.An "impact teams" created in 2004 to control goods in each store and maintain company standards, "visual management" is a form of lighting, camera market, perfume art responsibility to ensure compliance with model "see" policy. Litigation against the company have been submitted for suspected discriminatory employment practices. In 2004, Gonzalez v.
store (see legal issues and controversies and criticisms below), the company given the right position to white applicants, on the prosecution of minority exclusion.

April 14, 2005, Judge Susan Illston U.S. District Court Northern District of California granted final approval of the Gonzalez v. The settlement agreement requires the company to pay 40 million U.S. dollars to several thousand minority, who is responsible for the company discriminated against female plaintiffs. Agreement also calls for the company instituted policies and programs to promote the diversity of its workforce and to prevent discrimination based on race or gender range. The consent decree governing the recruitment, hiring, work assignments, training, Abercrombie &
Fitch, and Hollister, and Abercrombie children of employees for promotion. A monitor will regularly evaluate and report on the company's agreement with the decree.These provisions include:

"Benchmark" employment and women, Hispanics, African Americans and Asian Americans to promote. The benchmark goals, not quotas, and Abercrombie regularly required to report their progress on these goals;
On the Association for, sororities, or for a specific purpose to recruit university prohibited;
Advertising vacancies in the publication for men and women the rights of minorities;
A new office and the vice president of diversity, and report on fair employment practices (Office of the President is responsible for the progress has been created, and has hired a vice president and began to work);
Recruitment of 25 who recruited and sought to focus on women and minority employees. (At least in 2524 has been accepted, and are working.);
Equal Employment Opportunity (EEO) and diversity training and employment authority for all employees;
Revised performance evaluation of managers, so that progress towards diversity goals, in their bonuses and compensation factors;
A new internal complaint procedure; and marketing materials will include members of ethnic minorities to reflect the racial and ethnic diversity of the population.

2010年8月10日星期二

Corporate officials and home office of Abercrombie & Fitch

Abercrombie & Fitch of the company's headquarters, or "home office" is in
the new Albany office at Ohio.Home designed a variety of campus, known as
such. The company's product distribution center is a 1,000,000 square foot
campus is located exclusively in the brand, to help ensure the campus
protection.Also is simulated store, every A & F brands, such as store
layout, merchandise and atmosphere of the decision.

The company also has European offices in Milan, Italy.
The following are the main official business

Diana Chang - Executive Vice President Procurement
Leslie Light HR - executive vice president of planning and allocation
David S Coops - Senior Vice President of paragraphs. And General Counsel
Jonathan Ramsden - Executive Vice President and CFO
Amy Zehrer - Senior Vice President of shops
Michael S Jeffries - Chairman and Chief Executive Officer

Across three centuries,the history of A&F

More than 3 hundred years: 19, 20 and 21 centuries of history across the Abercrombie & Fitch. Who is affected by changes in the history of the key figures,including David tons of Abercrombie (founder), Ezra Fitch (co-founder), Limited Brands and Mike Jeffries Reese (current Chairman and Chief Executive Officer).

David Abercrombie was established in 1892 as an upscale sporting goods store, and F.
Formed a partnership with Ezra Fitch, the company continued to expand in the new 20th
century.After leaving the company became the sole owner, and "In Fitch's continued success," to come. After retirement, the company continues to inheritance under other leaders until its 1977 financial crisis on and off. Co., Ltd. in 1988 to buy the brand and the brand Mike Jeffries sick, who completely changed the image of a high-end fashion retailer brings youth. Today, the company is a multi-billion dollar entities to continue to experience the four development concepts and careful international expansion of the world's leading luxury goods to the market launch of the economic expansion.

Who in his famous visit to patronize goods company early in the 20th century figures, including Teddy Roosevelt days, Amelia Earhart,Greta Garbo,Katharine Hepburn, Clark cover Bo, John Steinbeck, John F Kennedy, Shackleton and Dwight Eisenhower.

2010年8月9日星期一

Abercrombie & Fitch Company brief

Abercrombie and Fitch Group (A & F ) is a U.S. retailer, currently Chairman and CEO Michael S Jeffries leadership. A & F special attention for the 18 to 22-year-old target consumers on the casual wear and accessories. Has more than 300 U.S. locations, the brand has begun to different markets around the world, international expansion. The company also has three shooting Brand:, Hollister Company and Gilly Hicks.Founded in 1892 by David Abercrombie outside Manhattan, MT, A & F is an elite sporting goods and travel goods. It struggled financially from the late 60th century until it was acquired in 1988 and re-positioning is limited, the Mike Jeffries management, as expected, "casual luxury" in the current form of lifestyle brands.Particularly since 1997, has, has been Baochi a high profile in public before - both positive and negative 2 Fangmian - You Yuqi types of ads (including their own films, magazines), the charitable Shi Ye, its Shenyu over Pinpai legal conflicts Fuzhuang style.

2010年8月6日星期五

Cheap Maternity apparel solvent

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If you already tried some gestation clothes but you feel not comfort with the clothes, you are able to buy belly band, the cheap maternity clothes. Belly band is more comfortable than other similar products. It is made of polyester and it can accommodate your belly though your belly getting bigger and bigger. These products are the online solution that can attain every mother move easy though they have larger belly. The belly banding users mostly gratified with the quality of this production and this is why this product can acquire the media award for abdomen belt button up in 2003.

Thus, if you would like to feel comfort when you pregnant, you can try to wear the belly band and you'll cognize why people love to wear belly band.