Combs launched a signature collection of sportswear under his name Sean John

In 1998, Combs decided to launch under his name and the Sean John signature sportswear collection. Since its launch, Sean John has enjoyed and is now spending $ 100,000,000 more than the income and business success. Sean John Fashion Designers Association, often, the United States appeared Awards (CFDA), the held annually in New York. Five consecutive years since 2000, the Sean John was nominated for its excellence in design. In 2004, Sean John was awarded the CFDA's Designer of the Year Award for men. Coach Outlet Store Online

February 2001, Sean John produced during the first week of the fall fashion runway broadcast on national television, it also E! Living Network Television and style. [Citation needed] in the Fashion Week in February 2002, the New York Times published a front page story of Sean John.

In 2004, Sean John's to invest in high-end label Zac Posen designs.

In the August 1, 2008, Dawn Robertson, the former Old Navy, was appointed president of Sean John. October 2008, Liz Claiborne acquired the city lifestyle brand for the $ 20,000,000 Enyce. Coach Outlet Store

November 2008, comb began his latest men's fragrance under the Sean John brand is the king of me. November 24, 2008, he launched a new era of my line Square billboard king to replace his signature Sean John ads. Huge billboard is the largest print ads in Times Square. Coach Outlet Online Store